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THE GROUNDED
FRAMEWORK

A crucial understanding lies at the framework's core: knowing why you need a solution. TGF delivers a clear and direct message—don't build a solution in search of a problem. Inspired by Simon Sinek's "Start with Why," the framework consists of three layers: the why, how, and what. Each layer encompasses various tools, methods, and approaches that align with its specific goal.

The Grounded Framework
Tools

The TGF framework consists of multiple layers, each containing various tools that can be utilised through workshops or consultation. Since TGF is not a rigid, one-size-fits-all framework, organisations can use different tools from each layer.​

WHY

Why Tools

Achieve desirability by understanding the customer and their problems

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Customer Archetypes and Personas

We need to create more than just basic customer profiles. Our approach helps you understand your customers deeply, inside and out. We'll show you how to create detailed archetypes and personas representing your diverse user base, including employees and clients. This deeper understanding will help you develop solutions that connect with your customers.

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Customer Interviews

Understanding numbers tells you what, but qualitative research tells you why. Our practical training will give your team the tools to uncover your customers' hidden motivations and unspoken needs. Whether dealing with external clients or internal stakeholders, you will become skilled at turning everyday conversations into valuable discoveries.

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Business Data Analytics

Data without context is just noise. Unstructured's Data Analytics for Business People training equips your teams to turn numbers into actionable insights. You don't need a technical background for this. The only pre-requisite is that you know your business. We focus on making data work for you. It's time to stop guessing and start knowing.

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Customer Journey Mapping

Forget generic user experiences. We dive deep into your users' world, mapping out every touchpoint and emotion. The result? A tailor-made journey that turns casual users into raving fans, boosting loyalty and your bottom line. A "user" refers to internal stakeholders, partners, and external customers.

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Systems Thinking

The big picture is what we do best. Unstructured's Systems Thinking training shows your teams how to see connections, identify leverage points, and solve complex problems. It's about understanding how everything fits together to drive lasting change. Let's elevate your Team's thinking.

HOW

How Tools

Achieve desirability and feasibility through effective implementation and validation.

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Agile

Agile isn't just a methodology; it's a mindset. Our training goes beyond Scrum and Kanban, instilling an agile spirit that permeates every aspect of your business. Get hands-on, practical insights that transform how your teams work. This training is designed for teams in any part of the organisation.

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Design Thinking

Innovation starts with understanding people. At Unstructured, our Design Thinking training helps your teams solve real problems by tapping into creativity and empathy. Learn how to unlock user-centred innovation and drive solutions that resonate. It's not just about thinking—it's about doing.

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Agile Organisation

Agile isn't just for IT anymore; it's a transformative approach for your entire organisation. We help you build an adaptive business structure by breaking down silos, fostering collaboration, and creating a culture of continuous improvement. From leadership to frontline teams, we'll help you instil agile principles that drive innovation and boost employee engagement across every department.

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Agile Leadership

Leadership in the digital age requires a new playbook. We coach your leaders to embrace agility, fostering a culture where rapid decision-making and adaptability become second nature. Get ready to lead the pack, not follow it.

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The aiShift

AI isn't just a buzzword for us; it's a revolution waiting to happen in your business. Through The AIShift, we design AI workflows that integrate seamlessly into your operations, helping your teams work smarter, faster, and more creatively.

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Stakeholder Management

​Effective stakeholder management is critical for turning good ideas into great solutions. It's not just about keeping people happy. It's about involving the right people at the right time. Stakeholder management means knowing who cares about the goals and how to use their influence. Everyone, from top executives to frontline workers, has their perspectives and power.

WHAT

What Tools

Achieve viability by knowing how to sell the idea and turn a profit.

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Business Model Innovation

We don't just tweak; we transform. Our Business Model Innovation service is your ticket to disrupting markets and staying ahead of the curve. We'll help you rethink your business approach, turning challenges into opportunities and ideas into game-changing realities.

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The Perfect Pitch

​Forget boring presentations. Our Perfect Pitch training transforms your Team into master storytellers. We'll teach you to craft visually stunning, emotionally compelling pitches that grab attention, spark imagination, and turn sceptics into believers. Get ready to make your ideas irresistible.

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