Who We Are
We're the folks who turn teams into startups and employees into entrepreneurs. How? By helping them think and act beyond their usual limits.
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What makes us different?
Well, for starters:
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We're a mix of psychologists, data nerds, and everything in between.
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We have experience in banking boardrooms and organising plays.
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We don't just consult - we train, coach, roll up our sleeves, and get in there with you.
And here's the kicker: We love frameworks like Agile and Design Thinking, but they're not our end game. They're just pit stops on the way to something bigger - making a lasting impact.​
Our team
Subash Palaniappan
Founder & CEO
Subash Palaniappan is an accomplished Agile and innovation leader with over 20 years of driving transformation in banking and finance. As founder of Unstructured, he has consulted prominent institutions, including Maybank, Khazanah, Etiqa, and Alliance Bank, bringing improved efficiency through agility.
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At Maybank, as Head Agile@Scale, Subash led the substantial shift towards Agile, training hundreds and developing a custom methodology adopted company wide. He also played a pivotal role as Head of Innovation Design, establishing fintech partnerships and executing strategic initiatives.
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Leveraging his background in computer science and as a self-taught programmer since age 16, Subash brings strong technical capabilities. In addition to spearheading transformation, he has coached multiple teams on adopting Agile practices. His ability to inspire organizational change and expertise in Systems Thinking, Scaled Agile, and other areas make Subash an insightful speaker on Leadership for and Transformation.
Peter Wee
Strategic Partner
Peter Wee is an acclaimed executive coach and motivational leader with a proven track record of catalysing positive change within organisations. As an active leadership coach since 2017, he has guided over 50 founders and CEOs through his work with startups, Vistage, and corporations like Ricoh, where he transformed culture and performance as Managing Director.
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Leveraging expertise in Design Thinking and a passion for unlocking human potential, Peter has led companies such as Ricoh Malaysia to double revenues under his coaching-based leadership style. He is known for his ability to inspire leaders to become more empowering coaches who can galvanise people around bold visions. His down-to-earth wisdom supports leaders seeking to amplify their strengths, lead resilient teams, and drive organisational momentum.
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As the President of the Malaysia Business Angel Network (MBAN), and frequent contributor to leadership for the MBA programme at the Asia School of Business, Peter is an insightful voice on people-centric leadership. He considers it a privilege to walk alongside leaders pursuing meaningful growth.
Kathy Fernandez
Partner
Kathy is an expert in facilitating, coaching and training leaders globally towards clarity in purpose & innovative action for over 9 years.
She applies an OD approach to her work and designs every intervention with the belief that every individual and team has untapped potential and power to create new possibilities when they employ leadership strategies that leverage connection, creativity, curiosity.& clarity.
She works with global organizations including the Fortune 500, MNCs, Government Agencies, GLCs and Start-ups.
Her coachees are from various backgrounds and positions across industries ranging from engineers, directors, C-suite executives, entrepreneurs, and leaders of different levels.
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She is currently the President for the Malaysian Association of Facilitators (MAFa). Kathy is a certified OD Practitioner, Design Thinker, Coach & Process Facilitator.
Ken Lau
Partner
Ken's journey in the Growth/Digital Transformation space since 2015 has been a testament to his adaptability.
From working with various Accelerator programs to advising Corporations on Corporate Ventures, and collaborating with SMEs and Startups, his diverse experience instils confidence.
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He focuses on Product Market Fit Modules to develop sustainable unit economics utilizing established methodologies and frameworks. He has hands-on experience as a startup founder with Adventoro Travel and has won several awards and recognitions.
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Ken also served as Head of Growth for pitchIN during its fundraising period. Previously, he held senior marketing and commercial positions at MYSALE group and ZALORA Malaysia and worked with Accenture in a Management Consultancy role.
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Armed with enablement, consulting, and training experience, Ken uses lean and agile methodologies to drive growth for Startups and Corporations.
Shavita Vettriyappan
Junior Consultant
Shavita works as a Junior Consultant at Unstructured, applying her psychology and human centred innovation insights expertise to help clients achieve their desired results.
She graduated from HELP University in Malaysia with a degree in psychology, and during her studies, she gained practical experience in Digital Marketing at StoreHub.
She created and executed effective marketing campaigns using data to inform strategies and measure success. ​With her background in psychology, marketing skills, and creative content creation abilities, Shavita brings a unique perspective to her role as a Junior Consultant at Unstructured.
She is committed to helping clients achieve their goals through emotional insights and interventions